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A Seller’s Perspective

Why Pricing Your Home Low Can Get You Higher Offers

Why Pricing Your Home Low Can Get You Higher Offers

The Smart Seller’s Strategy: Why Pricing Your Home Low Can Get You Higher Offers When selling your home, one of the most powerful—and often misunderstood—strategies is pricing it slightly below market value. While it may feel count...

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Seller Options When The Appraisal Comes In Low

Best practices when accepting a cash offer

Ask Phyllis: a blog series of frequently asked real estate questions. Best practices when accepting a cash offer Dear Phyllis, After two weeks on the market, we accepted an offer from a cash buyer. Escrow was scheduled to close in fif...

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Seller Options When The Appraisal Comes In Low

Questions about Property Tax Reassessment

Ask Phyllis: a blog series of frequently asked real estate questions. Questions about Property Tax Reassessment Dear Phyllis, I have been a fan since your column first appeared in the Glendale News-Press. My question is about property...

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Establishing a list price for your home

Establishing a list price for your home

Establishing a list price for your home does not inherently reflect its actual market value. In today’s dynamic real estate environment, the list price is often viewed as a “starting bid”. A strategic figure designed to attract attention ...

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Maximizing Your Home’s Sale Potential

Maximizing Your Home’s Sale Potential

Once you decide to sell your home, you might have questions about preparing it for listing and showings. Here are the key considerations for maximizing your home’s sale potential: How Do I Find the Right Agent to Sell My Home? Start b...

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ask phyllis a real estate question

How to avoid an escrow renegotiation

Ask Phyllis: a blog series of frequently asked real estate questions. How to avoid an escrow renegotiation Dear Phyllis, I am a fan of your column, and this has been bothering me. My mother sold her La Crescenta home last year. She re...

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ask phyllis a real estate question

How accurate are Zillow’s values

Ask Phyllis: a blog series of frequently asked real estate questions. How accurate are Zillow’s values Dear Phyllis, My daughter is selling her Pismo Beach home because her husband got a job transfer. She contacted the Realtor who s...

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selling the family home

Selling the family home

Selling the family home is a significant decision, often filled with emotions. Whether you're moving for a bigger house, a better school district, or to downsize, this process involves many factors. However, one key aspect often overlooked is h...

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