The Smart Seller’s Strategy: Why Pricing Your Home Low Can Get You Higher Offers
When selling your home, one of the most powerful—and often misunderstood—strategies is pricing it slightly below market value. While it may feel count...
Ask Phyllis: a blog series of frequently asked real estate questions.
Best practices when accepting a cash offer
Dear Phyllis,
After two weeks on the market, we accepted an offer from a cash buyer. Escrow was scheduled to close in fif...
Ask Phyllis: a blog series of frequently asked real estate questions.
Questions about Property Tax Reassessment
Dear Phyllis,
I have been a fan since your column first appeared in the Glendale News-Press. My question is about property...
Don’t Overlook These 5 Small Details Before You Have an Open House
You probably know you should clean your house and ensure it passes the sniff test before your agent holds an open house. But a few finer details often slip under the radar ...
Establishing a list price for your home does not inherently reflect its actual market value. In today’s dynamic real estate environment, the list price is often viewed as a “starting bid”. A strategic figure designed to attract attention ...
Once you decide to sell your home, you might have questions about preparing it for listing and showings. Here are the key considerations for maximizing your home’s sale potential:
How Do I Find the Right Agent to Sell My Home?
Start b...
Ask Phyllis: a blog series of frequently asked real estate questions.
How to avoid an escrow renegotiation
Dear Phyllis,
I am a fan of your column, and this has been bothering me. My mother sold her La Crescenta home last year. She re...
Ask Phyllis: a blog series of frequently asked real estate questions.
How accurate are Zillow’s values
Dear Phyllis,
My daughter is selling her Pismo Beach home because her husband got a job transfer. She contacted the Realtor who s...
Selling the family home is a significant decision, often filled with emotions. Whether you're moving for a bigger house, a better school district, or to downsize, this process involves many factors. However, one key aspect often overlooked is h...