Online Appeal Is the New Curb Appeal
Word of mouth helps. A top real estate agent is essential. But today, most home searches start online. Often, buyers head to sites like Zillow or Realtor.com before they ever speak with an agent. Scrolling listings is the new first step. Buyers want to see what’s available before committing to an open house or private showing, so your online listing needs to stand out quickly.
You have probably noticed this yourself. Basic room photos aren’t enough anymore. Buyers want more—and now, they should have it. With so many listings available at buyers’ fingertips, a home needs to catch their eye before they decide to take the next step and tour it in person. In other words, your “online appeal” matters as much as curb appeal.
Virtual tours and interactive floor plans help. They give buyers a better feel for the space. Instead of guessing the layout, they can view the floorplan online.
Online Appeal Is the New Curb Appeal. Have your real estate agent showcase your home’s best features and use tech to make your listing pop. If buyers stop scrolling, they won’t stop by in person. More showings mean more offers, and more offers lead to a higher selling price.
My realtor told me to reach out to him once I found a house I liked online any other way wasn’t even an option