When I first started in the real estate business, I was told there were a variety of ways for real estate agents to find new clients. I could door knock (didn’t want to do that). I could cold call (I have tried that, and found one listing), I could hound For-sale-by- owners (got one listing that way too) or I could hold open houses (I have met a lot of friends and clients from that). But I have found the key to success in any business is to provide exemplary service. The easiest way for real estate agents to find clients is from past clients who become repeat clients and will in turn refer business.
For the last five years Harb & Co. has tracked the source of our business. Sometimes it’s not just one source but a combination. Last week, a La Crescenta homeowner called me because she has been reading my real estate questions and answers (Real Estate Q + A) in the Crescenta Valley weekly paper and then saw my advertisement in La Canada’s St. Bede church bulletin.
Currently, I have one escrow (past client), one new listing (met at open house), one buyer escrow (referred from previous buyer) and four new listings in various stages of getting to market:
1) Referred by my plumber (I have always loved my plumber but now I really love my plumber).
2) Responded to an ad
3) Referred by an attorney
4) Referred by a lender I have been working with for fifteen years
