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Different Listing Price Recommendations


ask phyllis a real estate question

Dear Phyllis,

I have interviewed three real estate agents regarding the sale of my mother’s home. Last October an appraiser valued the home at $1,400,000. The real estate agents I interviewed have suggested listing the home at: $995,000, $1,050,000 and $1,200,000. Why do you think there are different listing price recommendations. There is such a discrepancy among them and why do you think all of them are so much lower than the appraisal?


Dear KLJ,

Without knowing more about your mother’s home, it is difficult to exactly explain the different listing price recommendations.

It is interesting that two of the Realtors were within $55,000 of each other’s value. Did the agent who suggested the $995,000 recommend that listing price expecting that you would sell in a multiple offer situation and hopefully bid the price over the $995,000? If so, this brings the $55,000 range closer together.

As far as the $1,200,000 value,  sometimes listings are overpriced and then after a period of time reduced. Each of the agents you interviewed should have provided you with a detailed analysis including comparables. Review the comparables with each of the agents.

Your Realtor® will recommend a list price. You as the homeowner set the list price and the buyer determines the final selling price. An appraisal is an unbiased estimate of what a buyer might expect to pay – when both buyer and seller are informed parties. The appraiser often utilizes sales comparables which are as much as six months old (add a 45 day escrow to the 6 months and you realize how old these comparables can be).

In a softer market, I typically give more importance to active listings (your competition –what buyers will be comparing your home to) which I feel are more important. And then I also analyze the homes which are currently in escrow and how quickly they sold.

Different Listing Price Recommendations

A Realtor’s market assessment is typically a more accurate reflection of today’s market, not last month’s. Simply, because the appraiser is looking at sold comparables (some as old as six months). When I complete a market assessment for a client, I am trying to determine today’s value based on today’s active listings and recent “in escrows”. Whether an appraisal or Realtor’s market assessment, the current competition must be given the closest scrutiny.

You might enjoy: Pricing your home to sell

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