A Seller’s Perspective
Event Pricing and how it Appeals to the Herd Mentality
A popular real estate pricing strategy is to underprice a home to obtain multiple offers and a bidding war. Pricing your home 3 – 5% below market value typically results in the home selling at a higher price than if originally priced at fair ...
The Six Most Common Questions Asked by Home Sellers
Home sellers are often emotional when selling their beloved home. Even when selling in order to move up to a bigger/better home, there can be a tinge of remorse. Perhaps it’s the door jamb where they recorded their kids’ height ever...
The Renovation Question: What to Fix When You Are Selling
Before you embark on your renovation journey, consult with a Realtor. My rule of thumb is that if you are investing (risking) one dollar you should gain at least three. How much sprucing up is recommended depends on your location, price point...
Selling your home – Mum’s the word!
Selling your home? Mum’s the word! Real estate agents differ on whether or not the home seller should be present during open houses, showings and the buyer’s inspections. I prefer that my clients avoid the buyers like the plague. the prima...
How Realtor relationships will impact your escrow
With Valentine’s Day around the corner, I am contemplating the significance of relationships. I am fortunate to have a wonderful husband. Two amazing daughters, terrific parents, a remarkable sister, great cousins and fabulous friends. But as...
Your home hasn’t sold, when is it time to reduce the price?
Gasp! Your home hasn’t sold, when is it time to bite the bullet and reduce the price? Sadly it sometimes happens that you listed your home but it is just sitting on the market. Real estate experts often council that a listing is like...
Lockboxes and the CBS (Call before showing) code
Frequently, home sellers don’t want a lockbox at their home. They may prefer that their home be shown during open houses or by appointment. Each home seller has unique needs that their Realtor should address. Certainly, the lockbox has ...
Pros and cons of hiring a friend or family member as your Realtor
With roughly 185,000 California real estate agents how do you go about selecting the right one for you? If you are fortunate to have a good friend or family member who is a full time Realtor, this may be your best option. But what are the pros...
